In our modern world, in our pursuit for the newest and greatest thing, we pay little attention to the effect we have on our world around us. Our consumer mindset drives us into a never ending spiral of production, consumption, and destruction. We are never quite satisfied with what we have, as there is always a new product being released promising to be bigger and better than we could possibly imagine. But the consumer mentality is only half of the problem, corporations thrive on the people’s desire to fit in, and be accepted by their peers. Pushing their products as a status symbol, that must be obtained if you are ever to consider yourself “whole”. Acting as if our peace of mind is completely dependent on whether or not we have the latest iphone. But perhaps even more disturbing is the fact that many things are designed to fail, built to last for a short period and need replacing, ensuring that the consumption continues. What is the economic incentive for Duracell to sell rechargeable batteries? Instead of an endless cycle of people needing batteries, they simply need to buy it one time, and then they are not a returning customer. Meanwhile batteries must undergo a special process just to be disposed of, and that is under the best of circumstances, many people will simply toss them in the trash and they will end up in a landfill somewhere
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Alan Carnagey
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